Yelp reviews frequently lead to purchase decisions, says Nielsen

06/27/2013 | MediaPost Communications

A majority of Yelp users say they make a purchase decision after reading reviews of a local business on the site, with more than 9 in 10 saying that using Yelp at least occasionally results in a local purchase, according to a survey from Nielsen. Mobile Yelp users showed an even greater likelihood of making a purchase after visiting the site, the study found.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY