Yelp reviews frequently lead to purchase decisions, says Nielsen

06/27/2013 | MediaPost Communications

A majority of Yelp users say they make a purchase decision after reading reviews of a local business on the site, with more than 9 in 10 saying that using Yelp at least occasionally results in a local purchase, according to a survey from Nielsen. Mobile Yelp users showed an even greater likelihood of making a purchase after visiting the site, the study found.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY