Food companies expand selection of nutritionally-enhanced "phoods"

06/28/2004 | Washington Post (tiered subscription model), The

Morton Salt became the first functional food, or "phood," when it added iodine to its salt in 1924, and now Kraft says half of its 75 new products at the recent Food Marketing Institute Show had a "health and wellness" focus. Consumers appear to be warming up to enhanced foods such as SunSweet juice with added lutein and Kellogg's cereal with added soy protein.

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Washington Post (tiered subscription model), The

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