Structures for global franchising include ...

06/28/2006 | Franchising World Magazine

Franchises considering expanding internationally have several methods, but which one to select? Cassels Brock & Blackwell's Larry Weinberg compares different ways to expand into new markets, including direct franchising, master franchising, area development, joint ventures and an area representative. "The importance of planning your expansion in order to meet recognized business issues cannot be overstressed," Weinberg says.

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