HBO's programs "Voyeur" Net films as marketing maneuver

06/28/2007 | Wall Street Journal, The

HBO has created a series of short films with Omnicom Group's BBDO that will debut online tonight, but the films, which focus on what takes place inside of an apartment building, aren't a prelude to a show on HBO. HBOVoyeur.com is a marketing ploy that is designed to reinforce HBO's status as the best place for storytelling, according to an HBO executive.

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