Orbitz hands creative duties to Hollywood ad agency

06/28/2009 | NYTimes.com

Online travel site Orbitz is looking to save money and quicken the speed with which it can get ad campaigns in front of customers with a switch from creative shop Mullen to Hollywood agency Trailer Park, best known for its work on movie trailers. Mullen will continue to manage media planning and buying for the company, but Jeffrey Davidoff, senior vice president and chief marketing officer of Orbitz, said its creative function was in need of "a model that better suits the pace of e-business."

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