CEO apologies build brand loyalty

06/28/2010 |

Recent well-publicized apologies from corporate CEOs, including the mea culpa that accompanied Domino's new pizza recipe, can help brands build loyalty and sales if they're done properly, writes Fast Casual's Lori Walderich. To succeed with the strategy, companies must follow a few basic rules, starting with fully understanding the problem and committing to a solution.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX