CEO apologies build brand loyalty

06/28/2010 | FastCasual.com

Recent well-publicized apologies from corporate CEOs, including the mea culpa that accompanied Domino's new pizza recipe, can help brands build loyalty and sales if they're done properly, writes Fast Casual's Lori Walderich. To succeed with the strategy, companies must follow a few basic rules, starting with fully understanding the problem and committing to a solution.

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