InBev CEO is on a mission to pump up ailing Budweiser sales

06/28/2010 | Wall Street Journal, The

Carlos Brito, chief executive of Anheuser-Busch InBev, is drafting a strategy he hopes will not only reverse declining sales of Budweiser in America but also will increase the demand for the iconic beer in China and Russia. "We have to do a better job of reinforcing the foundations of the brand," Brito told The Wall Street Journal.

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