The most important deal of the day

06/28/2010 | SmartBrief/SmartBlog on Restaurants

Breakfast is the breakout daypart for casual and fast-casual chains, as consumers seek healthy, convenient and low-cost options, says Datassential research and consulting director Maeve E. Webster. Eateries are eagerly innovating and incorporating more ethnic flavors into the morning meal and consumers are focused more on nutritional value and less on calorie counts.

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