Finding new revenues to beat the recession

06/28/2011 | Entrepreneur online

When revenues at brand strategy firm Parker LePla took a 15% hit during the recession, co-founder Lynn Parker cut out year-end bonuses to boost ad spending by 80%, including an online sponsorship with her local NPR station. Along with the online tie-in, Parker created a new division focused on digital branding, and the effort quickly grew to 30% of annual revenue.

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