Groupon moves aggressively into hyperlocal

06/28/2011 | ChicagoBusiness.com

Groupon's hyperlocal service is available in 14 cities, marking the company's accelerated move into mobile ahead of an initial public offering. GrouponNow competes with LivingSocial's InstantDeals and Google Offers, which launched this month and will soon be paired with location-based Google Wallet. "For Groupon, a large part of their success so far has been recognition that market share is a land grab," said social media analyst Lou Kerner, who sees that same Groupon strategy developing with mobile.

View Full Article in:

ChicagoBusiness.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY