Report: Location-based ads are on growth track

06/28/2011 | MediaPost Communications

Location-based mobile ads in four years will reach $6.2 billion, compared with $598 million last year, and account for 60% of all sales in the location-based segment, Pyramid Research has found. By 2015, location-based ads also will be responsible for more than one in three ad dollars spent on mobile. Local search will be "the most important driver" of location-based ad revenues, said Pyramid Research analyst Jan ten Sythoff.

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