Taco Bell launches a Burger Backlash to push new burrito

06/28/2011 | BurgerBusiness.com

Taco Bell's new tongue-in-cheek campaign in Canada takes a swipe at the burger chains that compete for quickservice patrons' dining dollars. Using Twitter and Facebook to rally its fans, the chain calls for "taco-toting rebels" to boycott burgers in favor of Taco Bell's new Chicken Enchilada Grilled Stuft Burrito.

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