Time-shifting comes to Web banner ads

06/28/2011 | New York Times (tiered subscription model), The

Startup AdKeeper allows users to click an icon on participating banner ads to store them online for future viewing. Although AdKeeper would seem to defy conventional wisdom about user attitudes toward ads, the service is based on research showing users ignore banners, mostly because they don't want to leave a website. Saved ads have a click-through rate of 3.4%, which means the "time-shifted" ads are 34 times more apt to be seen, the company said.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations