Ad giants pitch self-regulatory program to lawmakers

06/28/2012 | Advertising Age (tiered subscription model)

Online ad industry chiefs headed to Washington on Thursday in an attempt to convince lawmakers that the industry's self-regulatory plan is working, despite Microsoft's decision to break ranks and make "Do Not Track" a default setting on its new Web browser. Some ad companies complained that the regulatory process had been hijacked by academic experts and major players such as Yahoo! and Facebook. "Decisions about the future of online advertising are being made in a conference room full of academics and first-party data owners," said Eric Wheeler, CEO of 33Across.

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