$20 million campaign helps Myspace post impressive numbers

06/28/2013 | TheNextWeb.com

More than a third of the 31 million unique visitors to the relaunched Myspace in the first two weeks came through its new mobile application, downloaded 995,000 times. The numbers follow a $20 million marketing campaign. "The $20 million question is whether what will happen when it stops spending as much on marketing as it is (which obviously isn't sustainable in the long run)," Robin Wauters writes.

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