Adobe will spend $600 million for campaign manager Neolane

06/28/2013 | Reuters · All Things D

In order to add campaign-management services for the Adobe Marketing Cloud, Adobe will purchase Neolane for $600 million. Neolane runs a digital marketing platform that can manage several parts of an ad campaign, from websites and social media to direct mail and point-of-sale.

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Reuters · All Things D

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