Adults still have a taste for Lucky Charms

06/28/2013 | Bloomberg Businessweek

Sales of Lucky Charms are up 14.5% this year by one estimate, largely thanks to adults who reportedly make up more than 40% of the brand's consumer base. "We know that adults have always loved Lucky Charms and by reconnecting them with the brand, we have reignited their love of one of their favorite things from childhood," said Carla Vernon of Lucky Charms owner General Mills.

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