Fiksu: Facebook credited for drop in cost of loyal user acquisition

06/28/2013 | VentureBeat · Mobile Marketing Magazine

Facebook mobile application downloads led the cost of acquiring a loyal game player to drop from $1.50 in April to $1.33 in May, according to Fiksu. At this point mobile app ads cost as little as one-tenth that of desktop keyword click. "Brands are waking up to the fact that mobile apps provide an incredible and very cost-effective canvas for marketing. But using CPM and CPC as sole measures of ROI eclipses the powerful engagement that mobile apps bring and which brand marketers seek," Fiksu Vice President Craig Palli says.

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VentureBeat · Mobile Marketing Magazine

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