For happier customers, ease wait times at checkout

06/28/2013 | Small Business Trends

The majority of shoppers list waiting in line to purchase items as the most undesirable part of shopping, according to a study from Syngera. This means brick-and-mortar store managers must dedicate special attention to keeping lines short and making sure point-of-sale technology is running properly, writes Rieva Lesonsky. Another way to keep shoppers entertained while in line is to create fun displays that include low-cost impulse buy items.

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