How innovation helped a National Semiconductor plant survive

06/28/2013 | InnovationManagement.se (Sweden)

National Semiconductor put its plant in Greenock, Scotland, up for sale in 1998 in a bid to reduce costs, but the threat of closure led the plant's management team to pull off a surprising turnaround. New efficiencies were found to cut production costs by 50%; site managers drove innovation by partnering with universities and research programs; and local executives aligned their efforts with the global parent.

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