Liberty Mutual talks responsibility with its customers

06/28/2013 | Ryan Estis & Associates

Liberty Mutual Insurance is aiming to engage with its consumers by creating The Responsibility Project, a social media-powered hub where users can talk about what responsibility means to them. "We like to say that it's our market differentiator, but it's also really a true reflection of our brand," says Sharifah Niles-Lane, who manages social media strategy for Liberty Mutual.

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