Newsjacking can be time-delayed and still successful

06/28/2013 | HubSpot.com

Content teams can still get media attention with newsjacking that's late to the party if they have a unique angle, Ginny Soskey writes. Companies can wait days or even weeks but see large positive responses with creative approaches. "By not competing with all the other sites on the [I]nternet to publish first, you may win out by having a really thoughtful perspective on a news story," Soskey writes.

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