Nordstrom, Estée Lauder co-brand in mobile campaign

06/28/2013 | Luxury Daily

A tap on Nordstrom's banner ad on The New York Times' mobile site takes users to the Estée Lauder product page on the retailer's site. "Nordstrom and Estée Lauder may create co-branding opportunities and provide a retail plug to bring consumer awareness of a new product launch or sale and where the product can be purchased. This is a fantastic opportunity for great brands to collaborate with a co-branded campaign to drive mobile users to the brick-and-mortar to make a purchase," said Brian Parrott, director of agency sales at Impact Radius.

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