Pepsi Max turns heads with video of levitating magician

06/28/2013 | (U.K.)

Pepsi Max has scored a viral hit with a spot featuring magician Dynamo levitating alongside a double-decker bus in London. The video has earned more than 2 million views on YouTube and earned social chatter using the campaign's #LiveForNow hashtag. The stunt gets people talking by leaving viewers to try to figure out how he did it, this article notes.

View Full Article in: (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY