Pepsi Max turns heads with video of levitating magician

06/28/2013 | MarketingMagazine.co.uk (U.K.)

Pepsi Max has scored a viral hit with a spot featuring magician Dynamo levitating alongside a double-decker bus in London. The video has earned more than 2 million views on YouTube and earned social chatter using the campaign's #LiveForNow hashtag. The stunt gets people talking by leaving viewers to try to figure out how he did it, this article notes.

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