Personalize recommendations to stay "indispensable"

06/28/2013 | Forbes

To fend off losing business as it moves to e-commerce, brands must use data to offer customers tailored, personal product recommendations to position themselves as "indispensable" and uniquely capable of meeting consumer needs, Paul Dunay writes. "Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales," Dunay writes.

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