Small businesses need clear goals for social media marketing

06/28/2013 | SCORE Small Business Success Blog

Having specific goals is key for effective social media marketing, Julie Poland writes. Potential objectives include increasing brand awareness, getting feedback from customers, creating a network of fans and driving traffic to your company's website. "Social media works best when you have established a purpose for your presence there and then stick to it," she writes. "Sites like Facebook are full of opportunities for you to take a left turn and get involved in a bunch of comment-fests that bear no relationship to your business."

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