Social media marketing rules bring challenges for booze brands

06/28/2013 | SmartBrief/SmartBlog on Social Media

Social media marketers who represent alcoholic-beverage brands need to take pains to abide by government regulations, Nicole Rose Dion writes. At a minimum, it's essential to have a carefully written comments policy, to make certain mandatory statements in a prominent place and to be cautious about the external sites and other content to which you link, she writes.

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