Use content marketing to stand out from the competition

06/28/2013 | Intuit Small Business Blog

Offering a free white paper can be an effective form of content marketing that will allow your small business to stand out from the crowd, Jaimy Ford writes. To make this strategy successful, you'll need to choose a relevant topic, find a skilled writer and make sure the information is clear and easy to understand. "Create -- or ask your writer to create -- a short executive summary at the beginning of the document," Ford recommends.

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