Commentary: Major airlines take on discount carrier marketing tactics

06/29/2004 | Washington Post (tiered subscription model), The

Major airlines are starting to emulate the guerrilla marketing tactics of discount airlines, columnist Keith L. Alexander writes. When US Airways lowered its fares last week, employees handed out doughnuts, while Delta Air Lines marketed its new low-cost carrier Song by giving away free airline tickets to people observed doing nice things for others.

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