Case nearly closed in Audi ad drama

06/29/2005 | Wall Street Journal, The

Nearly 500,000 fans of a viral campaign by automaker Audi, which uses TV and print promotions to lure consumers to the Web, will learn today the identity of a shadowy Audi A3 thief. The buzz generated by the viral seems to have had the desired effect, as Audi reports having sold more than 500 A3s in the first two weeks of launching the "whodunit" campaign.

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Wall Street Journal, The

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