Purina dips a paw in podcast pond

06/29/2005 | Wall Street Journal, The

Nestle Purina PetCare Co. is offering podcasts via its Web site featuring pet care advice, pet-based ringtone downloads and other content. With $13.4 billion spent on pet food in 2004, Purina hopes to use podcasting to foster goodwill and brand loyalty by being an information resource.

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