Old-school snack-maker taps Web for viral campaign

06/29/2006 | Adweek

Snack-maker Lance, in business for nearly 100 years, has launched a new-century style viral ad campaign via its Web site and ViTrue's user-generated site, Sharkle.com. Users can submit their own versions of "I Got Lance in My Pants!" spots, a series of ads that have run on radio for the past three years.

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