"DEWmocracy 2" campaign is a sweet success

06/29/2010 | MediaPost Communications

Mountain Dew's "DEWmocracy 2" campaign has served 60,000 samples to more than 100,000 people who have shown up for its nationwide tour events. Motive, the lead creative agency behind the "DEWmocracy 2" campaign aimed at choosing a new flavor, says there have been more than 1.5 million total impressions in person, online and through social media.

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