How to choose the best marketing agency for your business

06/29/2010 | NYTimes.com

Many business owners see marketing as a necessary evil. Picking the best external firm to help get your message across should involve research into who is doing good work inside and outside your industry, writes MP Mueller. Agencies should ask questions and make an effort to understand your brand and customers, she writes, and in the end, sometimes the final pick comes down to chemistry.

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