Kraft shuffles 10 power brands, adds 3 Cadbury products

06/29/2010 | Reuters

Kraft Foods' $18.4 billion acquisition of Cadbury has triggered a revamping of the marketing plan for its 10 "power" brands. Cadbury Dairy Milk chocolates, Halls lozenges and Trident gum are now part of the premium marketing mix, while Philadelphia cream cheese, Carte Noire coffee and Toblerone chocolate did not make the list.

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