What to do before you jump online and into social media

06/29/2010 | Small Business Trends

Before you tackle social-media marketing, you should create a rule book for how your company will engage and make sure you know who in your company will handle social-networking duties, Lisa Barone writes. Increasing your customer support and making an effort to find and fix your flaws before people start talking about them in a public forum are also key.

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