Building a brand without a single big ad buy

06/29/2012 | New York Times (tiered subscription model), The

Tito Beveridge has managed to build his company, Tito's Handmade Vodka, from the ground up without the assistance of an advertising agency. His business, which once consisted of a still in a shack, now includes a 100,000-square-foot facility. Beveridge's main marketing efforts consist of going to trade shows and festivals. He also buys a few billboards and a little bit of radio advertising.

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New York Times (tiered subscription model), The

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