Tito Beveridge has managed to build his company, Tito's Handmade Vodka, from the ground up without the assistance of an advertising agency. His business, which once consisted of a still in a shack, now includes a 100,000-square-foot facility. Beveridge's main marketing efforts consist of going to trade shows and festivals. He also buys a few billboards and a little bit of radio advertising.
Building a brand without a single big ad buy