Lexus signs deal for podcast campaign

06/30/2005 | Advertising Age (tiered subscription model)

Toyota Motor Sales USA's Lexus division has signed a 26-week deal with the California public radio station KCRW that includes Lexus' name being mentioned at the beginning of each of the station's 22 podcasts. Lexus joins companies like Audi and General Motors that are using podcasts to appeal to a niche audience, specifically younger customers who use iPods.

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