Microsoft reportedly offers $500M for Claria

06/30/2005 | Wall Street Journal, The ·

Microsoft reportedly is negotiating to buy adware company Claria, once pilloried for its lax privacy policies and intrusive pop-ups when it was called by its previous name, Gator. Reports are that Microsoft has offered $500 million for the Redwood City, Calif.-based company, which resells Web inventory at a premium to advertisers looking to target users based on their online behavior.

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