Wonder Bread to launch whole-grain "white" bread

06/30/2005 | USA Today

Interstate Brands will launch "White Bread Fans 100% Whole Grain" bread in July, a white-like bread that uses the bran, germ and endosperm of an albino wheat variety to appease consumers who are hoping for whole-grain nutrition but unwilling to sacrifice the taste and texture of white bread. A Cornell University food researcher suggests the new bread could "succeed in bringing back the disenfranchised customer."

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