Companies seize podcast opportunity for marketing

06/30/2006 | Wall Street Journal (free content), The

Such companies as Johnson & Johnson, General Motors Corp. and Whirlpool Corp. have been tapping into the podcast buzz to target specific consumers. Corporate programs on podcasts, or free audio programs for downloading onto portable music players or computers, are said to be responsible for boosting brand awareness of products such as Johnson & Johnson's Acuvue brand contact lenses, according to Naomi Kelman, president of the J&J unit responsible for Acuvue.

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Wall Street Journal (free content), The

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