Kroger-owned Fry's to test Mercado concept store

06/30/2006 | Progressive Grocer

Fry's will open a concept store in Phoenix offering authentic Mexican and Latin American foods for Arizona's growing Hispanic population and for non-Hispanics who enjoy Latin cuisine. At the concept store, all employees will be bilingual or will speak Spanish, departments will have Hispanic names and local Hispanic merchants will be able to sell their products.

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