Wrigley puts Hispanic business up for review

06/30/2006 | Adweek

Wrigley Co.'s Hispanic advertising account for its core gum brands such as Orbit, Doublemint and Juicy Fruit and non-core offerings like Altoids and Lifesavers, is up for review. The account's Chicago-based incumbent, Leo Burnett's Lapiz, would not say whether it would participate in the review, which should wrap by early September.

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