Anheuser-Busch lowers volume on radio

06/30/2008 | Advertising Age (tiered subscription model)

Anheuser-Busch, as part of its drive to stop a hostile takeover by InBev by cutting costs, reportedly will reduce its approximately $38 million annual radio ad budget. The brewing giant's much-lauded "Real Men of Genius" campaign from DDB, Chicago, has been one of radio's recent success stories, so the cuts may resonate in the industry beyond the loss in revenue, according to this article.

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