McDonald's readies new menu for Olympic promos

06/30/2008 | Wall Street Journal (free content), The

As part of worldwide promotions tying in to its sponsorship of the Olympic Games, McDonald's is introducing Asian-influenced menu items. The company is also trying digital and non-traditional marketing moves, including an online puzzle-solving game called "Lost Ring" and a McDonald's-sponsored reality show airing in China.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA