McDonald's readies new menu for Olympics promotions

06/30/2008 | Wall Street Journal (free content), The

As part of worldwide promotions tying in to its sponsorship of the Olympics, McDonald's is introducing Asian-influenced menu items. The company also is trying digital and nontraditional marketing moves, including an online puzzle-solving game called "Lost Ring" and a McDonald's-sponsored reality show airing in China.

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Wall Street Journal (free content), The

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