Rhapsody takes on i-Tunes, embraces iPod

06/30/2008 | Yahoo! · Bloomberg Businessweek

Unable to compete with the popularity of Apple's iPod, digital-music seller Rhapsody is taking on Apple's iTunes, introducing a "Music Without Limits" strategy. Rhapsody, along with partners Yahoo! and Verizon Wireless, has launched a $50 million marketing campaign against Apple's iTunes. Rhapsody users can now buy songs in MP3 format and play them on their i-Pods. "We're no longer competing with the i-Pod," Rhapsody Vice President Neil Smith said. "We're embracing it."

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Yahoo! · Bloomberg Businessweek

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