CEO aims to restore Carrefour's low-price reputation

06/30/2009 | Wall Street Journal, The

Lars Olofsson has been CEO of the French retail giant Carrefour for roughly six months, but his efforts to restore the retailer's low-price reputation are apparent. Many consumers see Carrefour as being too expensive, prompting a shift to its discount rivals. Olofsson is working to change that trend.

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