Denny's trolls for late-night diners

06/30/2009 | Wall Street Journal, The

Denny's, facing increased late-night competition from McDonald's, Taco Bell and other quickservice chains, is courting the college crowd by hosting post-show parties for rock bands and introducing menu items concocted by bands such as Good Charlotte and the Rascal Flatts. The restaurant chain is running its "Allnighter" program, which provides up-and-coming musicians with $1,000 in gift cards, and sends messages via Twitter and MySpace to the 18-to-24 set about the bands' after-parties and new menu items.

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