Don't outsource your social-media presence

06/30/2009 | SmartBrief/SmartBlog on Social Media

Outsourcing can help companies cut costs, but it's a bad idea when it comes to social media, writes SmartBrief on Social Media publisher Merritt Colaizzi. "Entrusting your brand's voice to a bunch of strangers -- or anyone not directly integrated and passionate about your brand -- is risky business," she notes. "Your own voice is what wins cred with your customers." If keeping up with social media seems overwhelming, Colaizzi suggests concentrating on those channels that are most productive for your company.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA